Your Privacy Choices

Reality Bites Bakery ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website realitybitesbakery.com, place an order, sign up for our loyalty program, submit reviews, or contact us. We are committed to complying with applicable laws, including the Telephone Consumer Protection Act (TCPA), Cellular Telecommunications and Internet Association (CTIA) guidelines, and state-specific requirements for SMS marketing.
1. Information We CollectWe collect the following types of information to operate our bakery and provide services like local delivery in the Abilene, Texas area:
  • Contact & order information – name, billing/shipping address, phone number, email address, and payment details (processed securely by Shopify and our payment processors).
  • Account information – if you create an account or join our loyalty/rewards program.
  • Communication data – messages you send us via contact forms, email, SMS, or social media.
  • Usage & device data – IP address, browser type, pages viewed, time spent on pages, and cookies (via Shopify Analytics and third-party tools).
  • Reviews & user-generated content – photos, videos, or text you submit in product reviews.
  • Marketing preferences – whether you opt in to email or SMS marketing, including phone numbers provided for SMS alerts.
For our SMS marketing program (including abandoned cart reminders), we collect phone numbers only with your explicit consent. We do not collect location data for tracking or location-based services.
2. How We Use Your InformationWe use your information to:
  • Fulfill and deliver your orders (including local delivery in the Abilene, Texas area).
  • Process payments and prevent fraud.
  • Send order updates, receipts, and delivery notifications.
  • Operate our loyalty & rewards program (points, VIP tiers, referral rewards).
  • Send promotional emails or SMS (only with your consent – you can unsubscribe anytime).
  • Improve our website, products, and customer service.
  • Comply with legal obligations.
Specifically for our SMS program: We use phone numbers you provide (with consent) to send marketing messages, including abandoned cart reminders. These reminders are sent only to opted-in users, limited to one message per abandoned cart event, and within 48 hours of abandonment. We respect quiet hours and do not send messages between 9:00pm & 8:00am in your local time zone (or more restrictive state rules, e.g., 8:00 PM to 8:00 AM in Florida).
3. Cookies & Tracking TechnologiesWe and our partners (Shopify, Google Analytics, Meta Pixel, etc.) use cookies and similar technologies to:
  • Keep items in your cart.
  • Remember your login.
  • Analyze site traffic.
  • Show relevant ads on other sites.
SMS Abandoned Cart Specifics: Reality Bites Bakery's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS (only if you have opted in to our SMS program). You can disable cookies in your browser settings, but some features of the site may not work properly.
4. Sharing Your InformationWe do NOT sell your personal data for money. We only share information with trusted partners who help us operate the store:
  • Shopify (our e-commerce platform).
  • Payment processors (Stripe, PayPal, Shop Pay, etc.).
  • Shipping & delivery partners (for local Abilene delivery).
  • Marketing tools (email/SMS providers, loyalty & review apps) – only if you opt in.
  • Legal authorities when required by law.
Third-Party Data Sharing Exclusions: All the above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties or affiliates, both internal and external, for marketing or promotional purposes. Mobile information will not be shared with third parties/affiliates for marketing or promotional purposes. We do not rent, sell, or share opt-in lists.We do not engage in location tracking or location-based services, so no location data is collected or shared.
5. California (CCPA/CPRA) Rights – "Do Not Sell or Share My Personal Information"Even though we don’t sell your data in the traditional sense, California law treats some analytics and advertising cookies as a "sale" or "share." You can opt out anytime by clicking the "Do Not Sell or Share My Personal Information" link in our footer or turning on Global Privacy Control (GPC) in your browser. California residents may also request access to or deletion of their personal data (subject to verification and legal exceptions).
6. Your Choices & Rights
  • Unsubscribe from marketing emails/SMS using the link at the bottom of any message or by replying "STOP" to SMS.
  • Access, update, or delete your account data by logging in or contacting us.
  • Request deletion of your data (we’ll comply where required by law).
  • For SMS: Reply "HELP" for assistance; message frequency varies; msg & data rates may apply. Consent is not a condition of purchase.
7. Children’s PrivacyOur site is not intended for children under 13. We do not knowingly collect data from children under 13.
8. Data SecurityWe use industry-standard encryption (SSL) and security measures. No method of transmission over the internet is 100% secure.
9. Changes to This PolicyWe may update this policy from time to time. The latest version will always be posted here with the updated date.
10. Contact UsQuestions? Reach out anytime:
Email: info@realitybitesbakery.com
Phone: 325-268-1839
Facebook or Instagram @realitybitesbakery
Thank you for trusting Reality Bites Bakery!